Real Trends: Real Trending

This week, we are bringing you a fantastic chat with Michelle Berman-Mikel, the owner and founder of Berman Media PD and the developer behind a program called Beyond the Method, which teaches real estate professionals how to use Instagram in a way that helps them grow their business. She and Tracey do a deep dive into how to use and leverage Instagram and other social media to turn superficial follower engagement into a full-blown lead-generation tool. Michelle has what she calls the “Four Pillars of Engagement” and gives some great insight into how to make and stick with meaningful Instagram content that will help you stand out. Here’s a glimpse of what you’ll learn: Instagram is a powerful platform for real estate marketing, but many agents don’t use it to its potential. The four pillars of success on Instagram include value series, testimonials, listing day, and lifestyle content. Outbound prospecting is about creating opportunities and building relationships within the community. The 'black line appro