Zoë Routh Leadership Podcast

In a career that from the outside appears to zig and zag across journalism, law and philanthropy, Laura Fredricks saw a through line : asking questions and listening, really listening, to the answers. Laura went on to develop the ‘ask’ framework and has written seven books about it, with her latest - Hard Asks Made Easy - already a bestseller.  Laura has an amazing approach to hard asks, from the secret sauce of specificity to reframing an ask as giving someone an opportunity to help. In this conversation she shares her five laws of hard asks plus a simple formula for the moment of the ‘ask’ Hearing them is like a light suddenly turning on in that dark corner of our brain where we file away asking for help, a pay rise or promotion - anything at all! So, if you want to take the fear and embarrassment out of asking for things, I’m asking you to listen to this episode, right now… Shownotes See more at http://www.zoerouth.com/podcast/leadership-asks-laura-fredricks   Key Moments  Planet Human: The rebranding of T