Zoë Routh Leadership Podcast

Leadership influence and language are intrinsically linked Businesses spend time, money and attention on visual identity but what about verbal identity? It’s a missing link in leadership frameworks.Language matters. From the disruptive to the dreary, language frames the experience for those both inside and outside of an organisation. With a background in physiology and computer sciences, Chris West leverages his rational thinking to bring the magic and mechanics of language to businesses around the world, helping brands to craft and communicate a verbal identity. Here he shares how words build worlds and language drives change. Why you should listen: a common language is crucial to corporate culture  Leadership communication has the power to help or hurt How Elon Musk uses language to shape his companies’ brands The change Elon made when discussing the future of ‘humanity’ to the future of ‘consciousness’. We explore leadership responsibilities around language An expanded leadership perspective to help