Zoë Routh Leadership Podcast

127 The importance of personal branding in your leadership toolkit with Jane Anderson

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Synopsis

Author of 6 books (nearly 7), personal branding expert Jane Anderson gives us the nitty gritty on how to manage people’s perspective of you, namely your brand and reputation. Why you should listen: Learn how to figure out exactly what kind of reputation you do have (and is that a good thing or not) How to amplify your best facets and aspects of your personal brand What you absolutely must do to avoid screwing up your reputation We explore: Where to start in building your personal brand (and why you need to do it deliberately as a leader) How to be a Lighthouse Leader and why branding is ultimately NOT about you The need to cultivate influence and a tribe as much as personal brand, and how to do that Ignoring the inner critic by remaining focused on vision and purpose The best sales book: The Challenger Sale