Jearlyn Steele

Highlight: Factors of the LGBTQ Branding Backlash

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Synopsis

During recent Pride Months, retail giants have increasingly shown their support of the LGBTQIAP+ community.  However, that’s come under heavy amounts of scrutiny this year.  Major companies are facing backlash from customers upset over this kind of ally-ship.  Brandography CEO Jason Dailey joins the program to talk about the back-and-forth of it all.