Breakfast Business

What started out as a low cost ‘pile em high’ retailer in Dublin on Mary St in 1969 has now developed into a global fashion behemoth.  We call the stores Penneys but they are known as Primark of course overseas.  They’ll be investing a further €40m in stores next month in Portugal but today for the consumers of north Wicklow, Penneys will be opening its latest in the chain in Bray. Joining Joe in studio was Fintan Costello, Head of Penneys in Ireland.