Aalto Leaders' Insight

“Have companies fully considered what it entails to work in social media today?” Who will ultimately bear the responsibility if a storm breaks out on social media? What kind of working environment is social media for those who work with it? And how to succeed in the competition for people's attention? We asked Henri Weijo, a consumer culture researcher at Aalto University, and social media professionals. The article was written by Annukka Oksanen. Read and edited by Jeremi Pinola. Read the article! Aalto Leaders' Insight is a library of thought-provoking, topical articles, podcasts, and webinars on leadership, working life, and upskilling. See more!