Sales Gravy: Jeb Blount

On this episode of The Sales Gravy Podcast, host Jeb Blount sits down with sales expert Brian Parsley to tackle one of the most common objections faced by sales professionals—price. Brian shares actionable strategies on how to shift conversations away from price and towards value, helping salespeople overcome objections and close more deals. Key Takeaways: - Understanding Communication Styles: Everyone has their own unique communication style, whether direct, indirect, consensus-building, or energizing. Tailoring communication to these styles is essential to engage the prospect effectively. - Importance of Questions Over Solutions: Instead of focusing on presenting solutions and features, salespeople should prioritize asking the right questions. This approach differentiates them and drives the conversation forward. - Multi-directional Listening: Listening is not just about hearing words but involves observing body language, tone, and using intuition. Salespeople should engage all senses to truly understand