Wharton Business Radio Highlights
New Retail Age is On The Rise With Companies Prioritizing Experiential over Traditional Retail
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:11:27
- More information
Informações:
Synopsis
Peter Fader, Wharton Professor of Marketing, joins the show to discuss how companies are approaching experiential retail, how the consumers' mindset is contributing to this trend, and how these experiences could help cities revitalize their downtown areas. Hosted on Acast. See acast.com/privacy for more information.
