Maximize Your Social With Neal Schaffer

Social Business: A New Definition. Let me explain my perspective on the evolution from social media as an independent form of media to how it might impact your business, and thus what social business means to your company.Key Highlights[00:23] Social Business Defined[01:12] The Traditional Definition of Social Business[01:43] My Definition of Social Business[02:00] How I Began My Social Business[02:43] What I Provide Companies That Need To Be Consulted[04:04] One of My First Clients[04:34] My AHA Moment[06:07] Think Outside The BoxNotable QuotesIn essence, I realized that companies needed to be consulted, and I needed to provide them the following two things. Number one is strategy, and number two is education.Education really starts at the top with the executive team and working our way down, I needed to make sure that my clients were up to speed as quickly as possible as to what was possible on social media. What were the best practices? In other words, how can I best replicate my knowledge and really give