Maximise Your Potential Podcast

Knowing how to maximise the return on your website and online brand is one of the most complex issues faced by managers in this increasingly complex part of the marketing mix. Neil McCarthy, Sales Director at Shopzilla, the largest shopping comparison website in the World, is widely regarded as one of the leading voices within the field of Online Marketing having devoted the last decade or so to developing highly effective strategies for Search Engine Optimisation, Affiliate Marketing, Pay per Click Advertising and much more. Within this interview, Neil shares his vast experience to proivde us all with a clear framework we can all apply to maximise the potential of our own websites and online marketing. Additional notes and resources: CLICK HERE to visit the Shopzilla website CHARITY PHOTO COMPETITION: CLICK HERE to enter the Jenrick Charity Photo Competition Transcription: Transcript: Neil McCarthy - Online Marketing Expert (Max#29)