Digital Media Branding Podcast

How To Use Pintrest For Business  How To Use Pinterest For Business Today, Roberta Quintero (commonly know as Bert) will be joining us to discuss: What is Pinterest? Is Pinterest Relevan? Does Pinterest Matter? She will also share with us creative ways to use Pinterest in our own marketing strategies and discuss how some brands are finding success with their own Pinterest strategies. Q. Let’s get started with what is Pinterest? Bert, can you share with us a little bit of Pinterest History? A. Pinterest is a social network that got started in late 2011. Pinterest grew their web traffic – unique visitors by 155% in one month – Dec 2011 to Jan 2012. Pinterest made the Hitwise list at #5 in Dec 2011 beating out LinkedIn and Google+. In a nutshell Pinterest is a social network that allows users to visually share and discover new interest by posting, or pinning as it is called in Pinterest. Users can pin images, or videos to their own or other user’s pinboards. A pinboard typically has a common theme, for example