Market Like A Nerd With Amanda Goldman-petri | Work Smarter Online Marketing Strategies For Business Owners And Entrepren

Ep. 7 - Sales Funnel Expert Scott Olford's 1 weird lead generation strategy to explode your business growth

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Synopsis

Today’s podcast interview is with premier online funnel marketing genius, Scott Oldford. Just 3 years ago, Scott owed $726,000 due to a failed business venture. But since then he turned his life around, got out of debt and has made multiple millions of dollars in revenues. Scott garnered my attention when I tried to join his Facebook Group and he actually required me to fill out an application!   Time Stamped Show Notes 0:00 – Introduction 5:00 – The Sidewalk, the Slow Lane and the Fast Lane Method. This method is what online entrepreneurs will be following in 2016 and beyond. Fair warning, though, that this process is double the work for 10x the results. Most current strategies revolve around some type of paid for ad leading to a landing page, next taking them to a webinar and finally trying to sell the customer at the end. The conversion rates for this type of marketing are dropping off as time goes on. 7:10 – Current marketing is geared towards Fast Lane leads: most marketing is geared towards people who