Yogipreneur Radio with Racheal Cook

This episode breaks open a business exercise that’s crucial for entrepreneurs in the yoga world; it’s called the Client Avatar. You may have heard of it, you may not have, but it’s all about knowing exactly the person you are here to serve, to help, the person who wants what you have to offer. That perfect-for-you client for whom you are the perfect fit. Imagining this person and knowing who they are can be a huge asset to you as a business owner and service provider. But unfortunately, too many people are getting the exercise wrong - they either don’t understand the point, execute it poorly, or fail to put it to good use for the people they mean to serve. Listen in as co host Francesca and I explain the common mistakes we see, how to avoid them, and how to put the Client Avatar exercise to work for you and your audience.