Spur Leadership

Few people have a get-it factor like Roy Spence. One of the founding partners of GSD&M Advertising in Austin, Roy has built a career connecting with people and inspiring them to make a difference while they make a dollar. GSD&M client list reads like a Who’s Who of American business, non-profits, and government agencies: Southwest Airlines, BMW, WalMart, The U.S. Air Force, The University of Texas, Whole Foods, and on and on it goes. This is the first part of a two-part conversation where Roy discusses Higher Ground Leadership, Trust, and what he learned about business from his high school football coach—40 years after he played for him.