Colin Thomson: Do More

Why is Instagram so great? Probably the least cluttered social media platform Intense avoidance of anything “spammy” Superior average user-interaction Has turned into the most “personal” social network Why is Instagram Less Cluttered? Instagram has worked very hard to build a platform that discourages spammers, and encourages real, personal interaction. Very little 3rd party API interaction Taking a picture requires more effort (vs. Twitter) 3rd Party Integrations API: Application Program Interface No automation (vs. Twitter) Instagram constantly blocks 3rd party integrations for getting to close to automation = Far less clutter to cut through This is an opportunity This make users far more likely to take note of you, than they would be on another platform, such Twitter You have to fight less to be noticed Why should I be on Instagram? 300 million monthly active users 4.21% “Brand Engagement” (FaceBook and Twitter are both less than 0.1%) The average Instagramer user spends 21 minutes per day on the ap