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If you’ve ever felt your life, work, or business, has gotten way too complex, then do we have the Why Simple Wins show for you. Today I’ll be talking with Lisa Bodell, founder and CEO of Futurethink, business consult to organizations such as Google, and the best-selling uahtor of Kill the Company and her latest, Why Simple Wins. And that’s just what I want to talk with her about today, about how to escape the complexity trap and get to work that matters. That plus we’ll talk about large banks and newsletters, what in the world’s a laundry decree, multi-tasking at kids sporting events, what a cut the crap committee, when you want to take the air out of the tires, why you don’t need 283 types of coffee beans, and 98 types of rice, and why in the world every Ikea purchase should come with marriage counseling? Why Simple Wins Self-Improvement and Self-Help Topics Include: Why’d she write Kill the Company What were the roadblocks to change and innovation What it means in business and personal life to have the