Learning Chaos

I have just finished a book. I needed some promotional expertise. A friend recommended Marsha Friedman, so I called her. I knew nothing of her company, but was struck by her no - BS approach: “Don’t count on your book for a living.” was one of the first things she said. I’ve been in contact with other PR operations, and the very hazy quality of their service rang warning bells. EMSI, Marsha’s firm, is well-established and a bit of a maverick. They deliver rather than suggest. Her story is interesting, her staff smart and enthusiastic, and her brand (like mine) is a bit off-center. Marsha embraces relationships as the core of her business.