Backstage Pass With Alford Media

Communicating with your AV team during a live event is crucial for success. Communicating effectively with your clients during the development of an install often makes or break client retention. In essence, communication is key for the AV industry. But does the platform for that communication always get the love and attention it deserves? If not intentional, companies might adjust their entire business process just to match a communications platform; communications should be assistive, not demanding.