Leadership Essentials

Why are women the world’s most powerful consumers and how do you market to them? It’s a simple question that has perplexed even the biggest businesses. This week, we’re taking a deep dive into the subject with someone who has made their career researching women’s buying patterns and sharing their voices with businesses worldwide. Considered the #1 speaker on women consumers, our guest today is Bridget Brennan. Today, she’s talking to host Skip Lineberg about the women’s multiplier effect, the four key motivators that influence women’s buying decisions, the “double duty, half the time” trend and a whole lot more. From NFL teams and cosmetics companies to indie bike shops and furniture stores, this episode is packed with examples and ideas to help you create a true competitive advantage and win women’s business no matter what industry you’re in. In addition to being a sought-after speaker and author, Bridget is the CEO of the strategic consultancy Female Factor. She’s a contributing writer on the subject of mar