Minds On Media & Education

What do we "see" in our minds when we read a book?  How can you capture the essence of a novel in an image?  Perhaps no one has given these questions more thought than Peter Mendelsund, who has designed some of the most iconic books covers of our time.  Peter is the Creative Director of The Atlantic, was formerly the Associate Art Director at Alfred A. Knopf, and author of What We See When We Read, Cover, and newly published novel, Same Same.  Peter talks about about the intersection of perception, authorship and reading, and mass media and cover art.