Ai: Irl

At this point every brand knows the power of social for brand awareness. But often the incoming data from customers and the potential it gives companies is either not known or unharnessed. Many companies try to use the same team responsible for the outgoing messaging to handle the incoming. But the incoming is so data heavy. AI needs to be specialized at handling that flood of information so it can maximize the talents of the human support team. Luckily there’s Tim Lopez. He’s the TSIA Director of support services and social research. His company provides best practices and industry standards to brands looking to maximize their support teams with AI. Tim’s expertise lies in understanding the way that brands can not only use AI for building their brand awareness, but for creating an enhanced support team in a data heavy social media environment. This post is based on a podcast with Tim Lopez from TSIA. To hear this episode, and many more like it, you can subscribe to AI: IRL. If you don’t use iTunes, you can