This Week Online Today With Ahmed Khalifa

In this episode, I talk to Sean Campbell; the co-founder of Cascade Insights in the B2B market that specialises in technology market research. Sean has many years of experience within the technology business, but you don't have to be in the same industry to learn from Sean in this fantastic episode of The IgniteRock podcast. From choosing to specialise in a niche industry, to using content to help attract clients, to how WordPress has helped his team, there are plenty of advice and insights to learn from Sean. Here are just a few things we talk about: the benefits of not being a generalist in your industry the power of his content and how it has helped his business to attract clients using personas to help be more specific with their target market the impact of getting rid of his most popular content to help his business in the long-term how WordPress has played a crucial role in his team's content creation and for the business "If you don't have a really clear sense of where you want your business to