Cold Call
A Microchip in Your Medicine
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:11:35
- More information
Informações:
Synopsis
Digitally-enabled prescription medication may sound futuristic. Thanks to Proteus, the future is now. The company has developed the technology to place microchips inside prescription pills, allowing doctors to retrieve real-time updates on everything from dosing, to vital signs, to the efficacy of different medications. However, regulating and marketing such ground-breaking technology is almost as complicated as the medical conditions it can help cure. Harvard Business School professor Richard Hamermesh unpacks the challenges of changing the world of medicine.