Booknet Canada

BookNet Canada invites Canadian publishing superstars Allister Thompson, Leonicka Valcius, and Rachel Letofski to discuss the growing trend of adults purchasing Young Adult books for themselves, but misidentifying the target audience for those books as adult. According to a report put out by BookNet Canada entitled The Canadian Book Buyer 2015, consumers think they're buying 14% juvenile and 50% fiction, though 2014 purchasing trends indicate consumers are buying 38% juvenile and 31% fiction. Does this variance indicate that adults are trending towards juvenile without realizing it?