Lean Into Curiosity

Caitlin “Meraki” Durning had an idea spark while working for a non-profit organization.  She never expected to run an Instagram giveaway that would turn viral, but that was just the beginning.  If Caitlin could help one family-run non-profit grow their social media presence while raising a lot of money, she could help others.  Caitlin used her credibility from that situation to create her business and Meraki Media Management was born. Meraki is a Greek word that means doing something with passion and from the heart - Caitlin helps her clients use social media as a resource to shine light on the meaning behind their brand. TAKEAWAYS FROM THIS EPISODE: Instagram stories are a good place to spend your time on social media, stories are where it’s at. Trust your instincts and go all in on your endeavor. Take an experience you’ve had and use that to build your credibility. If you’re feeling stuck, get moving. Energy creates energy. Networking and connections with other entrepreneurs will help open your creativity