Straight Talk With Supply Chain Insights

A Focus on the Voice of the Customer Drives Success with Mark Hersh of The Clorox Company

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Synopsis

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.AudioPlayer.embed("audioplayer_98", {soundFile:"http%3A%2F%2Fsupplychaininsights.com%2Fwp-content%2Fuploads%2Fpodcasts%2FA_Focus_on_the_Voice_of_the_Customer_Drives_Success-episode_192.mp3"}); A Focus on the Voice of the Customer Drives Success with Mark Hersh, Director of Supply Chain Strategy at The Clorox Company In this podcast episode Mark Hersh, from The Clorox Company, a recent award  winner of the Supply Chains to Admire analysis for 2016, reflects on his journey to drive supply chain excellence. Join this session to hear how Mark thinks Clorox drove improvement and outperformed the peer group. In the interview Mark states that the success is due to four factors: consistency of direction, analyzing the voice of the customer, building supply chain talent and clarity in supply chain segmentation. Straight...