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[Ep #157] Victor R. Volkman - Maximizing eBook Sales on all Platforms: Kindle, Nook, Kobo, iBook, and library wholesalers

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Synopsis

On May 17th, 2012 Tyler R. Tichelaar and Susan Violante spoke with editor, publisher, and entrepreneur Victor R. Volkman about how to get maximum revenue from your eBook platforms.  Victor has made getting total market coverage in ebooks, the fastest growing media market, the centerpiece of his strategy for the past 18 months.  In that time period, he has added sales channels on Amazon Kindle, B&N Nook, and Kobo platforms as well as entered agreements with ProQuest eBrary, Content Reserves Overdrive, and other library wholesalers to maximize market share. Our talk covered all points of the eBook compass including: How can a self-publisher compete against big name companies like Random House in the ebook market? How have ebooks impacted publishers sales mix over the last year? What are the major eReader platforms and how are their market shares? Are there platform-independent stores? Whats the deal with Amazon KDP Select? What are library wholesalers