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[Ep #144] Karl Beckstrand - Publishing and Selling Activity Books

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Synopsis

On October 20th, 2011 Irene Watson and Victor R. Volkman spoke with childrens author and publisher Karl Beckstrand.  Since 2004 he has run his own publishing company Premio Publishing and a Spanish language imprint Gozo Booksproducing captivating stories, ads, and scripts. Beckstrand has experience in high tech, TV/radio broadcasting, film, and public policy. Karl shared with us key points on writing and producing childrens activity books, including:How do you market activity books?How do you distribute them?Do parents/educators prefer physical books for kids?Why activity books/Why not just picture story books?What kinds of activities engage children?Are activities with adults more beneficial?Bilingual books