Inksoft Thought Starter

In this episode of InkSoft’s SellMoreMerch Podcast, I share one of the most important sales lessons I’ve learned.  Listen now to hear how: You can use ‘anchoring’ to help guide prospective customers in the sales process. You should use confidence as a simple way to reduce risk and establish trust. You can (and should) open the door to differentiation.  You can move away from ‘pricing’ onto other important buying considerations.