Heavy Conversation
Is Abercrombie's New Campaign Really So Body Positive?
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:28:50
- More information
Informações:
Synopsis
Abercrombie & Fitch just launched a new inclusive, body positive marketing campaign around Fierce, their well-known fragrance. The campaign features 20+ notable people, including a few plus size folks. Can a campaign around a fragrance do anything for positive body image? We discuss.
