Inksoft Thought Starter

Heard of the Here for Good movement yet? It's the brilliant brainchild of Sloan Coleman, "Monster Marketer" at St. Louis-based screen-printing shop Tiny Little Monster. Here for Good fundraising Stores are popping up all across the decorated-apparel industry, as screen printers imprint T-shirts with local businesses' logos: Half the proceeds go to support the local business and the other half helps keep the printer afloat. Coleman launched Tiny Little Monster's Here for Good store, effectively springboarding a grassroots movement to do good in our communities during the COVID-19 outbreak. We talk to Sloan about the most surprising things she's learned from jump-starting this do-good movement—and how other shop owners can gain the most traction from this fundraising opportunity. Ultimately, it's still going to be smaller decorators vs. larger e-commerce corporations like Tee Spring and Custom Ink, so Sloan weighs in about what shifts decorators should consider when they look ahead to doing busin