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Synopsis

Today we are going to discuss one of the most important topics in business profitability: Friction. Our guest today is Roger Dooley who literally wrote the book on Friction and will share with us how to be more aware of the obstacles standing in the way of business’ success, and ways to smooth them out—and if you listen carefully, you’ll soon know how to be the best contractor in town.Construction Business Links:Scientific Remodeling SystemThe Construction Professionals ForumAffluent Contractor WebsiteShow Links:Friction – The Untapped Force That Can Be Your Most Powerful AdvantageBrainfluence – 100 Ways To Persuade and Convince Consumers With NeuromarketingDW085K 5-BEAM LASER POINTERShow Notes:00:01:48: Tech Tip of the Week: 5-beam laser pointer00:05:48: Introduction of our guest Roger Dooley00:07:54: Roger Dooley’s background00:09:45: Why did you write your book, Friction?00:13:07: How much money is wasted by friction in businesses?00:16:33: What companies have been exceptional at removing frictio