China Paradigms

Matthieu David interviews Carole Gabay, Analytics Manager & Market analytics consultant. Insightful market analysis is really important in order to accurately determine consumer behavior and make solid market strategies. Carole Gabay has been doing market analysis for 25 years and her skills in this field have been honed and perfected based on a strong professional experience. Her latest project is called covidminute.com What exactly does this project shed light on and how did it come to be? How is the approach to market analysis different for China compared to the rest of the world? Find out the answers to these questions and more in this new China Paradigm interview. 0:00 Guest introduction 2:21 What projects is Carole Gabay working on currently and how does she describe the term "market analytics capabilities"? 7:23 What insightful tool does Carole Gabay use for market analysis? 10:51 How is market analysis different for China compared to the rest of the world? 14:04 The China drug market - worth tra