China Paradigms

Matthieu David interviews Josh Gardner, CEO at Kung Fu Data. The e-commerce sector has never been more relevant and richer in China than the present and Kung Fu Data is a big reason why businesses succeed in this field. Gathering the right data combined with having the right business relationships and taking advantage of present opportunities has made Kung Fu Data a force to be reckoned with in the e-commerce business. Find out why in this new China Paradigm podcast. 0:15 Guest introduction and Kung Fu Data’s history 6:48 Current company size and workflow – pre and post COVID-19 17:13 The quality of the shopping experience - is it changing? 19:55 Calculation of conversion rates during a live stream – the new way of shopping 25:23 What other changes might occur as a result of the coronavirus outbreak? 28:50 Owning the marketing strategy - shopping platforms are integrating with social media platforms in China 31:51 Learning about e-commerce - how did Kung Fu Data come to be? 39:41 Rigging the Game - building