Bridge The Atlantic

Joining us this week out of Cleveland, Ohio is music publicist Jesea Lee. Jesea is a publicist with High Road Publicity, a team of highly passionate PR professionals with a combined 30+ years experience. High Road Publicity have developed an uncanny system for developing and launching an avalanche of emerging bands that are signing to some prestigious labels including Revival Recordings, Artery Recordings, Rise Records, and Equal Vision. In this interview, Jesea breaks down some misconceptions bands have around publicity, how to make your band publicity-ready, and what to look for when hiring a publicist. Enjoy! Highlights: - We hear what led Jesea to pursue a career as a music publicist - Jesea tells us how an internship led him to becoming a publicist full time - We hear about the misconceptions bands have around publicity - Jesea tells us how he manages expectations around a band’s publicity campaign - “One of the biggest misconceptions bands have is that press is instantaneous” - Jesea Lee - “Press i