Bridge The Atlantic

Terry McBride is the CEO of the Nettwerk Music Group, which includes Nettwerk Productions, Nettwerk Management, Nettwerk One, and Artwerks. Founded in his apartment in 1984, Nettwerk has corporate offices in Vancouver, Boston, Los Angeles, Nashville, New York, Hamburg and London. Nettwerk’s management roster includes artists such as Fun, Guster, The Stereophonics and Alexi Murdoch. Since 1984, Nettwerk Productions has released over 500 albums and sold over 150 million copies worldwide. In this interview, Terry shares why he thinks authenticity is the most important factor in artist success, what Nettwerk look for in artists they want to work with, and more. Highlights: - Terry shares that the most important thing for artist success today is authenticity - “A song is an emotion” - Terry McBride - “If you’re not authentic as an artist, how can people relate to you?” - Terry McBride - Terry tells us one of the biggest mistakes artist make is that they don’t know where they’re going - “Artists who rely on...