Bridge The Atlantic

Joining us this week from London, is sync licensing specialist Pam Lewis Rudden. Pam is the founder of Plutonic Group Syncs, a boutique third-party licensing agency specialising in music placement for Television, Films, Advertising, Gaming and Trailers productions that require music with character and individuality. As a sync licensing specialist, Pam represents artists, songwriters and premium vintage music catalogues along with music publishing companies globally. In this interview, Pam tells us about the difference between sync licensing and publishing, what the role of a sync licensing specialist is, and offers some advice for artists seeking music placements. Highlights: - Ross once kept Pam on a call just to hear her laugh - Pam explains why they started Plutonic Group Syncs, and what a sync licensing specialist does - We hear how Pam learned about the sync process through attending conferences - Pam explains the difference between sync and master rights - “The sync agent is the middleman between...