Bridge The Atlantic

Benji Rogers: Pledge Music, Superfans & The Power of Email Lists

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Synopsis

Our guest this week is Benji Rogers, British-born, New York-based entrepreneur, technologist, musician, and the founder of Pledge Music. As an early pioneer of the direct artist-to-fan model of distributing music, Benji founded Pledge Music based on the belief that artists should share the process of their artistic output, not just the finished product. In addition to his work with Pledge, Benji is also the co-founder of the Dot Blockchain Music Project, an attempt to create a decentralized global registry of music rights using blockchain technology that will overhaul the commercialization and movement of music online. We had a great chat with Benji about Pledge Music, the importance of superfans, and the advice he'd offer to musicians and music industry entrepreneurs. Highlights: - Benji schools us with a Michael Bolton related Office Space quote - Marcio shares his personal experience of Pledge Music with Benji - Benji shares how the team are the key to Pledge Music’s success - “Technology is a huge...