Bridge The Atlantic

LA-based songwriting teacher, record producer and A&R consultant Loren Israel joins us on the show this week. Loren specializes in finding and developing new talent. As the Director of A&R at Capitol Records, Loren worked with Jimmy Eat World, Coldplay and Less Than Jake. As an A&R Consultant, he has worked with Plain White T’s, and Neon Trees. In this episode, Loren talks with us about the differences between indie and major labels, and the importance of building relationships in the music business. Highlights: - Loren is honest, passionate and hard working - Loren shares his concerns that many artists are less passionate about the hard work of the business than they should be - We talk about Loren’s passion for developing new artists, including his work with Jimmy Eat World - Loren talks about how there needs to be a demand for an artist in order to gain investment and/or sign a record deal - We hear about the importance of tipping points in a band’s career if you want to sign a deal or gain.