Bridge The Atlantic

This week we're joined by Patrice K. Cokley, founder of The Bassline Group - a music-inspired brand management and marketing firm based in Chicago, helping to empower musicians and creative entrepreneurs to grow their businesses and reach a wider audience. In this episode, we talk about branding, the importance of authenticity and Patrice's love for Miss Janet Jackson! Highlights: - Patrice is a fan of the show! - Patrice HAS to see Janet Jackson live. She just has to. - Patrice has a lot of praise for Ross (he designed The Bassline Group’s website) - We hear about the beginnings of The Bassline Group and what Patrice does. - The Bassline is a metaphor - it’s the foundation of a song, and it’s the foundation of your career - We talk about the importance of branding for musicians - Your brand is not just your music or your appearance - it’s about showing more of who you are as a person - Ross says Marcio talks about being vegan all the time (which is kind of true) - We talk about how Marcio talking about...