China Paradigms

Ep 112: Opening 8 Shanghai restaurants & clubs in 4 years based on data and tactful branding

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Synopsis

Matthieu David interviews Gennadii Bochkar and Chen Feng (Fiona) partners and Co-founders at BIBIMI Group with 10 venues in Shanghai. Situated between the fast-casual and casual dining experiences, the BIBIMI group manages 10 venues successfully and planning to open new spots and even night clubs. But how do they manage such a managerial workload, what principles do they rely upon when building a new venue and how important is social media for their business? Find out the answers to these questions and more on this new China Paradigm interview. 0:00 Guest introduction 4:48 Current size of BIBIMI group and revenue 7:19 Brief group history 15:06 What was the vision of scaling from Bites&Brew to the BIBIMI group? 16:54 Fast casual and casual dining - why is the BIBIMI group in between? 20:31 The Beginning - was money raised to start or to grow the business? 22:02 What were the investments required to scale the business? 27:54 The principles involved in building a new concept for a restaurant 31:46 Leveraging s