China Paradigms

Matthieu David interviews Nathan Siy Founder and CEO at Evoke Motorcycles. The company aims to be a market leader in the transition from gas to electric propulsion motorcycles. There is no doubt that going electric is the future and Evoke’s electric motorcycles seem to be the right type of products for this emerging market in China. Making a strong partnership in terms of manufacturing, how Evoke Motorcycles approach product development, and how do they compare with what Tesla is currently doing in the automotive business – all these topics and more are discussed in this new China Paradigm interview. 0:00 Guest introduction 3:00 Evoke Motorcycles – current position on the Chinese market 5:56 What is the pricing policy of Evoke Motorcycles? 8:06 What was the initial investment for Evoke Motorcycles? 10:58 Guanxi - how important is it to build trust before establishing a business relationship in China? 12:52 Working with Foxconn - how was Evoke Motorcycles able to make that happen? 17:38 At what stage was Evo