Saas Sessions With Sunil
How to evolve marketing from $1m ARR to $10m ARR? ft. Karishma Rajaratnam, Head of Growth at ChartMogul
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:22:01
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Synopsis
In this episode, we hosted Karishma Rajaratnam, Head of Growth at ChartMogul (previously Head of Growth at Chargebee) to talk about the evolution of marketing from $1m ARR to $10m ARR. We discussed the strategies that you can implement when you're on the 1-10 journey and also when you're at $10m ARR. We covered persona segmentation, determining product-channel fit, and figuring out new personas when you evolve. Connect with Karishma on LinkedIn Follow Karishma on Twitter
