Kevin Ecock's Winepod

In this podcast Kevin O'Callaghan, wine buyer at SuperValu, guides us through their current sale of wines from France - The SuperValu French Wine Event. In addition, Kevin touches on many other aspects of selling wine in 2020 - the challenges and rewards. Superquinn stores across Ireland used to bring us a very fine annual French Wine Sale. It was innovative. At times (before computerised tills made mix and match possible) wine boxes and their bottles were coded with coloured stickers so that customers could work out which offers were compatible with one another! Cute. Fast forward to today. SuperValu has long since succesfully bedded Superquinn into its impressive network of over 200 owner-managed franchised stores. It has also brought forward the fabulous French Wine Event. This year it takes place from Sept 3rd to Sept 16th.  While the current sale includes individual spotlights on the wine of each of Bordeaux, Burgundy and the Rhone the whole of France is well presented with very good value wines. Most