Kelly's Talkshow

Brand stories Starbucks 品牌故事之星巴克

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Synopsis

The first Starbucks opened in Seattle in 1971 in Seattle’s historic Pike Place Market.第一家星巴克1971在西雅图著名的派克市场开业。The name, inspired by Moby Dick.星巴克这个名字是受到《白鲸记》的启发.In 1981, Howard Schultz, Starbucks chairman, president and CEO first walked into a Starbucks store.1981年,星巴克董事长兼CEO Howard Schultz,第一次走进一家星巴克店。In 1987, Howard Schultz purchased Starbucks from its original owners.1987年,Howard Schultz从星巴克原始店主那里买下了星巴克。He set out to build Starbucks into a different kind of coffee shop:one that’s not only serving coffee,but also for creating a third place between work and home,a place for conversation and a sense of connection.他决意将星巴克打造成别样的咖啡店:在星巴克里,不仅卖咖啡,并且还创造了工作与家庭之外的第三空间,供人们交流互动。 BackGround Music:Sugar Sugar  Artists:The Archies