Performance Delivered

Machine learning and A.I. is already in the world of media and online communication all around us. But it’s broken into marketing and advertising too, even if you don’t realize it. Will A.I. ever replace a human’s expertise when buying ads? Bant Breen, founder of innovative reputation management firm Qnary, discusses this question. And it’s not cut-and-dry. One thing’s for sure. Just because it’s a shiny new object doesn’t mean you should be using it in your marketing efforts.