Performance Delivered
Daniel Englebretson | What’s Working Today in Account-Based Marketing
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:38:08
- More information
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Synopsis
Tech startup Phononic has semiconductor products that could well revolutionize the refrigeration and cooling industries. As Director of Integrated Marketing for the company, it’s Daniel Englebretson’s job to make sure the world takes notice. He’s found the best way to target ideal prospects – the right companies and the right decision-makers at those companies – is with an account-based marketing approach.