China Paradigms

In this episode of China Paradigm, we interview Jie Zhang, a serial entrepreneur with a strong tech background and founder at AdChina.io a software as a service (SaaS) platform that makes advertising in China easier for foreign brands. The differences between advertising in China and the West are staggering when it comes to how the various Chinese social media platforms handle the way they push content to their users. This is where AdChina.io can be used by brands as a tool to test out different marketing strategies and gather valuable information about Chinese consumers’ behavior. But how does AdChina.io actually work and what level of integration does it provide in relation to the different Chinese social media platforms out there? Find out the answers to these questions and more in this new China Paradigm podcast. 1:10 Guest introduction 8:20 INSEAD - the missing link for beginning the entrepreneurial journey 10:18 AdChina.io - company size and funding 16:04 AdChina.io - how does it work, what does it of