Booknet Canada
Transmedia success - Tech Forum 2015 - Keith Fretz
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:39:38
- More information
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Synopsis
Striking a balance between books, games, and community. Keith Fretz of Scholastic US explores three main components of a successful transmedia property: attracting and retaining interest with gamification, using usage data to inform the evolution of your product, and building and maintaining a vibrant community. Presentation slides: http://www.slideshare.net/booknetcanada/transmedia-success-striking-a-balance-between-books-games-and-community-tech-forum-2015-keith-fretz Presented by Keith Fretz (Scholastic US) at Tech Forum 2015 / BookNet Canada / March 12, 2015 booknetcanada.ca/technology-forum